 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
Phone |
: |
021-5674223, ext 282 |
Fax |
: |
|
E-mail |
: |
[email protected] |
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 12/12/2019 15:57:18 • 1235 Views
PENGARUH BRAND AWARENESS DAN EWOM MELALUI BRAND IMAGE TERHADAP PURCHASE INTENTION PADA SEPATU EAGLE DI LINGKUNGAN UNIVERSITAS ESA UNGGULCreated by :
ADE RAHAYU ( 201411128 )
Subject: | SEPATU MINAT PENGARUH | Alt. Subject : | SHOES INTEREST INFLUENCE | Keyword: | BRAND AWARENESS BRAND IMAGE PURCHASE INTENTION |
Description:
Tujuan penelitian ini untuk melihat bagaimana pengaruh Brand Awareness Eagle terhadap Purchase Intention sepatu sport Eagle, bagaimana Pengaruh E-wom terhadap Purchase Intention sepatu sport Eagle, dan bagaimana Pengaruh Brand Awareness dan E-wom terhadap Purchase Intention sepatu sport Eagle melalui Brand Image. Metode analisis data dalam penelitian ini menggunakan Analisis Jalur (Path
Analysis). Penelitian ini dilakukan dengan menyebar 140 responden yang
merupakan peminat dan pengguna dari sepatu sport Eagle yang di temui di
wilayah Universita Esa Unggul Jakarta Barat, dengan Menggunakan Metode Hair
Sampling metode pengambilan sampel yang digunakan teknik purposive
sampling, metode analisis data yang digunakan dalam penelitian ini adalah
Analisis Jalur. Hasil penelitian ini menunjukkan bahwa Brand Awareness berpengaruh positif dan signifikan secara langsung terhadap Purchase Intention dalam minat membeli sepatu sport Eagle, E-wom berpengaruh positif dan signifikan secara langsung terhadap Purchase Intention dalam minat membeli sepatu sport Eagle, dan Brand image berpengaruh positif dan signifikan terhadap Purchase Intention dalam minat membeli sepatu sport Eagle. Brand awareness tidak berpengaruh signifikan secara tidak langsung melalui Brand image terhadap Purchase Intention dalam
minat membeli sepatu sport Eagle. E wom berpengaruh secara tidak langsung
melalui Brand Image terhadap Purchase Intention dalam minat membeli sepatu
sport Eagle.
Contributor | : |
- Ari Anggarani Winadi Prasetyoning Tyas,S.E.,M.M
| Date Create | : | 12/12/2019 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201411128 | Collection ID | : | 201411128 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2019
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-brand-awareness-dan-ewom-melalui-brand-image-terhadap-purchase-intention-pada-sepatu-eagle-di-lingkungan-universitas-esa-unggul-13966.html
[ Free Download - Free for All ]
UEU-Undergraduate-13966-COVER.Image.Marked.pdf - 182 KB UEU-Undergraduate-13966-LEMBAR ORISINALITAS.Image.Marked.pdf - 219 KB UEU-Undergraduate-13966-LEMBAR PENGESAHAN.Image.Marked.pdf - 2618 KB UEU-Undergraduate-13966-LEMBAR PERSETUJUAN.Image.Marked.pdf - 960 KB UEU-Undergraduate-13966-ABSTRAk.Image.Marked.pdf - 226 KB UEU-Undergraduate-13966-KATA PENGANTAR.Image.Marked.pdf - 216 KB UEU-Undergraduate-13966-DAFTAR ISI.Image.Marked.pdf - 214 KB UEU-Undergraduate-13966-DAFTAR TABEL DAN GAMBAR.Image.Marked.pdf - 193 KB UEU-Undergraduate-13966-LAMPIRAN.Image.Marked.pdf - 1428 KB UEU-Undergraduate-13966-DAFTAR PUSTAKA.Image.Marked.pdf - 471 KB UEU-Undergraduate-13966-BABI.Image.Marked.pdf - 955 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-13966-BABII.Image.Marked.pdf - 334 KB 2. UEU-Undergraduate-13966-BABIII.Image.Marked.pdf - 344 KB 3. UEU-Undergraduate-13966-BABIV.Image.Marked.pdf - 404 KB 4. UEU-Undergraduate-13966-BABV.Image.Marked.pdf - 237 KB
10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?

       
Visitors Today : 1
Total Visitor : 1970502
Hits Today : 48085
Total Hits : 180831149
Visitors Online: 1
Calculated since 16 May 2012
You are connected from 172.17.121.29 using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|